General
The “Category Deviations & Developments” reporting allows you to compare the deviations and developments in referencing of one or more brands/circuits according to a chosen category level.
To view reporting information, select at least:
- A period or flash;
- A period or flash of comparison;
- One or more signs or one or more circuits;
- A comparison value;
- A level of subtotals;
- One or more category(ies).
Circuit Vision & DN/DV
In circuit mode, only the DN and DV tabs are available.
Calculation methods
For signs:
In the "Gross" tab, whether the product has one or more strata, this counts as 1.
For the “DN” and “DV” tabs:
For the aggregation of data from daughter brands on the parent brand:
Weight of strata of sign 1 x weight of sign 1 on the parent sign
+
Weight of the strata of sign 2 x weight of sign 2 on the parent sign
+
…
+
Weight of the strata of the sign nx weight of the sign n on the parent sign
For the circuits:
Weight of strata of sign 1 x weight of sign 1 on the circuit
+
Weight of sign strata 2 x weight of sign 2 on the circuit
+
…
+
Weight of the strata of the sign nx weight of the sign n on the circuit
Strata vs circuit
The strata are taken into account if they are linked, in the back office, to the circuit selected in the reporting.
Color code
For the “Value” and “Evolution” fields:
- If the result is less than 0, then the cell's background color is equal to the “ReportBadColor” parameter;
- If the result is greater than 0, then the cell's background color is equal to the “ReportGoodColor” parameter;
- If the result is less than 0, then the cell's background shading is not color-coded.
Reporting settings
Show only signs with data
In order to reduce loading time, a button (active by default) allows you to only display brands that have SEO data. If it is disabled, brands without SEO data will be displayed.
The button state is saved in user views.
Weighted / Gross
It is also possible, for the DN and DV tabs, to choose whether the data is displayed in weighted form (DN and DV divided by 100) or raw form (DN and DV weights configured in the back office) using the button 
.
The button state is saved in user views.
Details at the sign
When a circuit is selected in the filters, this button allows you to know the details of the data by brand in the circuit:
Aggregate data from daughter brands
When a parent brand is selected, the data from the child brands is aggregated. If Retailer Detail has been enabled, the data is grouped by parent brand, then child brands:
Kind
Allows you to filter products by type (shelf, promotional or competitor).
Publication
Allows you to filter published or unpublished products.
Statutes
Allows you to filter products by status (current, existing, new, relaunches, deletion).
DN & DV Weight
The DN/DV weights appearing in this reporting are configured upstream in the back office by the administrator.