8. Evolution of flashing

Written By Admin FAQ (Super Administrator)

Updated at September 9th, 2024

The “Flashing evolution” reporting allows you to visualize the evolution of the DN and DV through the flashing carried out over time.

To view reporting information, select at least:

  1. A start date;
  2. An end date;
  3. A sign or a circuit;
  4. One or more category(ies);
  5. A value for comparison.

The “Flashing evolution” report allows you to view global and brand or circuit information.

Calculation method

For signs

In the "Gross" tab, all the strata linked to a product are displayed, regardless of the multi-strata setting on the brands.

For the “DN” and “DV” tabs:

For the aggregation of data from daughter brands on the parent brand:

Weight of strata of sign 1 x weight of sign 1 on the parent sign
+
Weight of the strata of sign 2 x weight of sign 2 on the parent sign
+

+
Weight of the strata of the sign nx weight of the sign n on the parent sign

For the circuits

For the circuits:

Weight of strata of sign 1 x weight of sign 1 on the circuit
+
Weight of sign strata 2 x weight of sign 2 on the circuit
+

+
Weight of the strata of the sign nx weight of the sign n on the circuit

Strata vs circuit

The strata are taken into account if they are linked, in the back office, to the circuit selected in the reporting.

Color code

For the “DN” and “DV” tabs, comparison between stratum 1 and stratum -1 (the first column will therefore never have a color code):

  • If the value -1 is greater than the value 1, then color of the parameter "ReportAccountSegmentEvolutionGreaterReference";
  • If the value -1 is smaller than the value 1, then color of the parameter "ReportAccountSegmentEvolutionLessReference";
  • If the product is dereferenced (value 1 is empty/equal to 0 while there is a value -1), then color the parameter “ReportAccountSegmentEvolutionRemoveReference” with a dash in the box;
  • If the product is referenced (value 1 is not empty, value -1 was empty/equal to 0), then color of the parameter “ReportAccountSegmentEvolutionAddReference”;
  • If the values 1 and -1 are equal, no color code.

Reporting settings

Weighted / Gross

It is also possible, for the DN and DV tabs, to choose whether the data is displayed in weighted form (DN and DV divided by 100) or raw form (DN and DV weights configured in the back office) using the button .
The button state is saved in user views.

Aggregate data from daughter brands

When a parent brand is selected, the data from the daughter brands is aggregated on the parent brand.

DN & DV Weight

The DN/DV weights appearing in this report are configured upstream in the back office by the administrator.

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