The “DN/DV Evolution” reporting allows you to view the evolution of referencing data (Obj, Acc and Att) as well as Panel and CRM data in DN or DV over time, and volume and value data from sell out and sell in.
To view reporting information, select at least:
- A start date;
- An end date;
- One or more signs/one or more circuits;
- One or more category(ies);
- An evolution value of 2;
- One or more category(ies).
The “Evolution DN/DV” reporting allows you to view global and brand or circuit information.
Calculation method
For signs
For the “DN” and “DV” tabs:
For the aggregation of data from daughter brands on the parent brand:
Weight of strata of sign 1 x weight of sign 1 on the parent sign
+
Weight of the strata of sign 2 x weight of sign 2 on the parent sign
+
…
+
Weight of the strata of the sign nx weight of the sign n on the parent sign
For the circuits
For the circuits:
Weight of strata of sign 1 x weight of sign 1 on the circuit
+
Weight of sign strata 2 x weight of sign 2 on the circuit
+
…
+
Weight of the strata of the sign nx weight of the sign n on the circuit
Strata vs circuit
The strata are taken into account if they are linked, in the back office, to the circuit selected in the reporting.
Reporting settings
Weighted / Gross
It is also possible, for the DN and DV tabs, to choose whether the data is displayed in weighted form (DN and DV divided by 100) or raw form (DN and DV weights configured in the back office) using the button 
.
The button state is saved in user views.
Aggregate data from daughter brands
When a parent brand is selected, the data from the daughter brands is aggregated on the parent brand.
Panel data, volume/value
By default, the panel data for circuits is calculated based on the aggregation of the panel data for the circuit's brands. By changing the "to circuit" switch, the panel data will not be calculated, but directly drawn from the panel data by circuits integrated into the platform via the Import menu.
The button state is saved in user views.
Chart
By clicking on a line in the table, the evolution graph opens with a curve for evolution value 1 and a curve for evolution value 2 for each selected brand or circuit.
The buttons:
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Allows you to show or hide the values in the graph. 
|
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Allows you to zoom in by selecting an area in the graph |
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Allows you to return to the previous state |
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Allows you to return to the initial state |
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Allows you to save a photo capture of the graph |
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Allows you to display the graph in linear form. |
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Allows you to display the graph as bars |
If the user has selected only one sign or circuit, the graph is color coded:
If the user has selected multiple signs or circuits, each curve/bar has its own color.
DN & DV tabs
The DN and DV tabs allow you to analyze SEO data (Obj, Acc and Att) as well as CRM and panel data.
Screening Dates
To create projection dates, select “Acc” in “Evolution Value 1” or “Evolution Value 2”. Then click the button 
and add the projection dates you want before applying the reporting filters. The projection dates are symbolized by the icon 
Agreements vs projection
To perform the projection, only validated user agreements are taken into account.
Multi-chords
If for the same date, a product in a brand has several agreements, it is the first agreement created which is taken into account.
Reference to date
If you select "Obj", "Acc" or "Att" in "Evolution Value 1" or "Evolution Value 2", a column corresponding to the date referencing will be created. It is symbolized by the icon 
Sell in & Sell out tabs
The Sell in and Sell out tabs allow you to analyze sell in and sell out data by product and date.
DN & DV Weight
The DN/DV weights appearing in this reporting are configured upstream in the back office by the administrator.