9. Evolution of brand strata

Written By Admin FAQ (Super Administrator)

Updated at September 9th, 2024

General

The “Evolution of brand strata” reporting allows you to view movements by stratum on one or more brands.

To view reporting information, select at least:

  1. A screening date;
  2. One sign or several signs;
  3. One or more category(ies).

The “Evolution of brand strata” reporting allows you to view global, brand and brand/period information.

Color code

When a stratum is no longer present between the current reference and the projection, the color is that of the “ReportBadColor” parameter.
When a layer is going to be added between the current reference and the projection, the color is that of the “ReportGoodColor” parameter.

Movements

The "Movements?" column in the global fields indicates whether the product has a movement on at least one selected store, while the "Movements" column in the store fields indicates whether the product has a movement within the store.

Agreements vs projection

To perform the projection, only validated user agreements are taken into account.

Multi-chords

If for the same date, a product in a brand has several agreements, it is the first agreement created which is taken into account.

Externis, Externis, publisher of eCOS® Blue Eagle, the first SaaS suite dedicated to retail execution for players in the retail ecosystem (brands, distributors, wholesalers, etc.), across all distribution channels.

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